One of the reasons retirees feel “invisible” in the world is because the commercial marketplace ignores us. Product ads and media programs reflect American values, and people of age are (generally) not valued.
Which is illogical to the max! In this essay Carol Larson talks about the enormous opportunity (and the profits) marketers miss by not appealing to boomers.
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Marti says
Carol! You made me laugh AND think!! 🙂